Persuading on Paper: The Complete Guide to Writing Copy That Pull in Business - Softcover

Yudkin, Marcia

Softcover

ISBN 10: 0741406101 ISBN 13: 9780741406101

Publisher: Infinity Pub, 2000

Synopsis

Stumped when it comes to using words to pull in business? Marcia Yudkin's Persuading on Paper shows how any business owner or self-promoter can craft brochures, newsletters, sales letters and press releases that make the phone ring and the mailbox fill up with orders. From how to explain what you do in one compelling phrase to working effectively with designers and printers, this book takes you step by step through the process of creating marketing materials that sell like crazy. Make the most of any promotional budget by keeping this book around!

About this title

About the Author

Boston-based publicity and marketing consultant Marcia Yudkin works with organizations and individuals around the world on creative, cost-effective ways to get the word out. Her ten books include Internet Marketing for Less than $500/Year (Maximum Press), Six Steps to Free Publicity (Plume/Penguin) and Freelance Writing for Magazines & Newspapers (HarperCollins).

Edition details

• Publisher: Infinity Pub
• Publication date: 2000
• Language: English
• ISBN 10: 0741406101
• ISBN 13: 9780741406101
• Binding: Paperback
• Number of pages: 340