Synopsis
eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? "How To Sell Better Than Amazon" explores the eCommerce applications of "Inbound Marketing", a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.
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About the Author
Sam Mallikarjunan is a social media and internet marketing professional, currently holding the position of Chief Marketing Officer with Inbound Marketing Agents, an Inbound Marketing Agency in Nashville, TN. Prior to his current position, he was the Head of Experimental Marketing at marketing software company HubSpot. Before coming to HubSpot, Sam held two additional CMO positions at lead generation and eCommerce firms where he focused on leveraging inbound marketing methods to drive measurable results. Sam has launched several start-ups, as well as hosted a syndicated talk-radio show about cigars based out of Tampa, Florida. Mike Ewing is a pioneer of eCommerce Inbound Marketing and a founding member of HubSpots eCommerce division. Mike created the Inbound Marketing Campaign framework, now used by HubSpots 8,000+ customers and a feature in this book. He is co-author of How To Grow Your eCommerce Business With Inbound Marketing, and is publisher of over a dozen eCommerce training webinars. In addition to helping his clients implement inbound marketing, Mike has managed operations for eCommerce companies, and speaks at marketing industry conferences. Originally from Peachtree City, GA, Mike currently lives in Dublin, Ireland where he is leading HubSpots International services team.
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