The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these...
James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.
The Soap Opera Paradigm ranks among the most important works in media studies in a generation. It will be a defining work for the field. Wittebols has methodically documented and brilliantly analyzed major trends in commercial media content, linking them to media structures and assessing their disturbing implications. The Soap Opera Paradigm will be mandatory reading in my classes and will be an invaluable guide to me in my research....
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