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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Hardcover
Synopsis
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.
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About the Author
Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.
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- PublisherRowman & Littlefield Publishers
- Publication date2003
- ISBN 10 0742529673
- ISBN 13 9780742529670
- BindingHardcover
- LanguageEnglish
- Edition number5
- Number of pages424
- Rating
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