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Synopsis
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are—or aren't—effective in attracting consumers.
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About the Author
Edd Applegate is professor of advertising at Middle Tennessee State University.
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Strategic Copywriting: How to Create Effective Advertising
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Rowman & Littlefield Publishers, Inc., 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting : How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting : How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
Used
Softcover
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Strategic Copywriting : How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
Used
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP96261503
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Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting: How to Create Effective Advertising
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ISBN 10: 074253068X
ISBN 13: 9780742530683
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