Communication Impact: Designing Research That Matters

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9780742530980: Communication Impact: Designing Research That Matters

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different―and much more exciting―than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

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About the Author:

Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.

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Book Description ROWMAN LITTLEFIELD, United States, 2005. Paperback. Book Condition: New. Language: English . Brand New Book. Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies. Bookseller Inventory # ANB9780742530980

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Book Description ROWMAN LITTLEFIELD, United States, 2005. Paperback. Book Condition: New. Language: English . Brand New Book. Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies. Bookseller Inventory # ANB9780742530980

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Book Description 2005. Paperback. Book Condition: New. Paperback. Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptio.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 278 pages. 0.372. Bookseller Inventory # 9780742530980

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