Communication Impact: Designing Research That Matters - Softcover

Softcover

ISBN 10: 0742530981 ISBN 13: 9780742530980

Publisher: Rowman & Littlefield Publishers, 2005

Synopsis

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different―and much more exciting―than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

About this title

About the Author:

Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.

About this edition

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2005
• ISBN 10: 0742530981
• ISBN 13: 9780742530980
• Binding: Paperback
• Number of pages: 288
• Editor: Priest Susanna Hornig