The 2004 Presidential Campaign: A Communication Perspective (Communication, Media, and Politics) - Softcover

Softcover

ISBN 10: 0742535711 ISBN 13: 9780742535718

Publisher: Rowman & Littlefield Publishers, 2005

Synopsis

Presidential campaigns are our national conversations—the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s.

Here, political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires.

About this title

About the Author

Robert E. Denton, Jr., is the W. Thomas Rice Chair and director for the Center for Leader Development at Virginia Tech.

Edition details

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2005
• Language: English
• ISBN 10: 0742535711
• ISBN 13: 9780742535718
• Binding: Paperback
• Number of pages: 376
• Editor: Denton Robert E. Jr.