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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Softcover
Synopsis
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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About the Author
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include My Son Is an Alien: A Cultural Portrait of Today's Youth and Cool: The Signs and Meanings of Adolescence, and he is the editor-in-chief of Semiotica.
Review
This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty. (CHOICE, Vol. 45 No. 6 (February 2008))
Marcel Danesi achieves a goal to which many aspire: to write a book that is a pleasure to read, but which is informed by the most recent theories regarding how media's messages are created and then conveyed to the general public. We discover that the compelling, yet seemingly simple, information that ads provide rests on a profound insight into how meanings are produced and subsequently interpreted. This outstanding book adds to our growing understanding of how messages are created in our daily lives. (Paul Colilli, professor, Laurentian University, and visiting professor, Middlebury College)
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- PublisherRowman & Littlefield Publishers
- Publication date2007
- ISBN 10 0742555453
- ISBN 13 9780742555457
- BindingPaperback
- LanguageEnglish
- Number of pages220
- Rating
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Why It Sells Decoding the Mean
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Softcover
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Softcover
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Paperback
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
paperback
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
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