10 TRAITS FOR MAXIMUM RESULTS
Do you have what it takes to succeed in business? When it comes to work performance, we tend to be our own worst critics, and it is often difficult to see where our true strengths lie. The key to overcoming this kind of self-defeating behavior is to change the way we think. Norman Vincent Peale's great classic bestseller, The Power of Positive Thinking, was the first book to introduce positive thinking as a means to personal growth. Now, after years of extensive research and field-testing, working in cooperation with the Peale Center and major corporations nationwide, Scott Ventrella has adapted those concepts into a systematic program for people in business to achieve greater levels of personal and professional performance.
The Power of Positive Thinking in Business provides a practical way for each of us to develop and actually strengthen the ten traits of a positive thinker. When we learn how to overcome negative internal barriers such as fear, lack of self-confidence, and low self-esteem, we develop the traits that characterize a positive thinker:
Optimism · Enthusiasm · Belief · Integrity · Courage
Confidence · Determination · Patience · Calmness · Focus
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Scott W. Ventrella is principal of Positive Dynamics, a company that develops and implements performance improvement programs that tap the inherent potential in people. He began his career with the Juran Institute, a leading professional-services firm in quality management. An adjunct professor at Fordham University's Graduate School of Business, Ventrella lives in Ridgefield, Connecticut, with his family.
Chapter 1: A Winning Program
"Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy. But with sound self-confidence you can succeed." When I first read those opening lines from Dr. Norman Vincent Peale's best-selling book The Power of Positive Thinking, they shook me to the core. The words rang with truth and power, and like millions of others, I became "hooked" on the concepts of positive thinking. And like millions of other people, I adopted the principles in all aspects of my life, which led to an incredible personal transformation. Barely twenty-one years old, I became a new man! My personal relationships improved vastly. I became more confident and focused. The "bad breaks" I had been experiencing seemed to evaporate. And unlike other self-improvement concepts, positive thinking principles stayed with me and led me to many successes in my personal and professional life. Most self-improvement programs are a lot like Chinese food; that is, it tastes great and fills you up, but then a few hours later you're ready for pizza. The principles of positive thinking are different because they are built on a solid foundation of indisputable, universal spiritual and scientific principles. It was while working with the Juran Institute, a quality management consulting firm, that I made the connection between positive thinking and business. During my eleven years with Juran as a consultant, I worked with numerous organizations, helping them to achieve greater levels of performance by focusing on quality.
Much of the emphasis was on making higher-quality goods and services: things and the processes by which they were created. What bothered me was that little attention was paid to the people responsible for making the "things" and designing the processes. What finally convinced me that we were neglecting a critical performance issue was a discussion I had with Ritz-Carlton's CEO, Horst Schulze. Ritz-Carlton had just won the coveted Malcolm Baldrige National Quality Award (MBNQA), which recognizes companies for outstanding quality. It had invested thousands of dollars in learning and applying TQM concepts and practices companywide. I wanted to hear directly from Horst what he thought the key to the company's success was. The "people" factor had been brewing in my head, and I wanted to independently, albeit nonscientifically, corroborate it. I asked him a simple, nonleading question: "Mr. Schulze, of all the business concepts you employed to become an MBNQA winner, which would you say was the single most important factor?" It took him barely ten seconds to respond: "People! Having motivated, energetic, hardworking people with great attitudes. That's the single most important factor." He was not suggesting that it was the only factor but that it was the most critical. As I conducted more formal research on MBNQA winners, the "people factor" emerged as a common denominator of success. Companies such as Motorola, FedEx, Westinghouse, Milliken, Xerox, and others had all made huge investments in developing their people. But which aspects of people development yield the greatest return? Which aspects help us bring out the highest potential of our people?
WHY DO SO MANY PEOPLE FAIL TO REACH THEIR FULL POTENTIAL IN BUSINESS?
In my workshops I ask participants to take a moment and, on a blank sheet of paper, write all the reasons why, in their opinion, people fail to reach their full potential in business. Perhaps you'll want to try it, too. It's important not to read ahead before doing this simple, yet revealing exercise. So go ahead and make your list. Write down as many ideas as you can think of without evaluating them. Once you've created your list, evaluate and place in rank order your top three reasons. I've conducted this exercise hundreds of times with people in all walks of life. Now take a look at the box above. It lists typical responses.
Now review the list. Were any of the responses similar to what appeared on your list? Chances are that many were very similar, if not the same. Do you see a pattern? What many people immediately notice is that the list can be divided into two broad categories, internal and external. Look at the list again (either yours or the one in the book): Which factors are internal, and which are external? For instance, is lack of confidence internal or external? Most people would agree that it is something internal to the individual and therefore more directly controllable than an external factor. How about fear? Low self-esteem? What were your top three reasons? Are they internal or external? More than 95 percent of the time, people list internal factors as reasons why people fail to reach their full potential in business. According to the noted psychologist Dr. James Fadiman, "When we get stuck while trying to reach a goal, it usually isn't because we need to learn a new technique. Rather, it's because we've run up against one or more internal barriers. Until we deal with those inner obstacles, all the good intentions, plans, and motivational strategies in the world won't be good enough to see us through to our goals."
What we're talking about here is attitude. Each year companies invest millions of dollars in knowledge and skills-based training to improve performance. Yet the results have been dismal. In proportion to the investment, little improvement is made, certainly not enough to justify the investment. Training focused on knowledge and skills is not enough. In most cases where people know what to do (that is, they have the knowledge) and how to do it (they have the skills), they still don't follow through (perform) nearly as well as they could. Self-limiting beliefs and negative thoughts that shape attitude are the culprits, blocking effective application of knowledge and skills.
What about the external factors? Are they really outside our control? Can we do anything about "lack of training" or "no management support"? How about "lack of resources"? Of course not; that is, not directly. What we can do is change our view of these external factors. In the words of Stoic philosopher Epictetus, "Man is disturbed not by things but the view he takes of those things."
We can choose to allow external factors to defeat us, or we can choose to view them in a hopeful, expectant manner. And when we view external factors in this manner, we find that we really can -- and do -- have control over them.
External factors affecting performance can be grouped into three "excuse" categories, what I call the "three Ls":
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