Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus - Hardcover
Synopsis
Dipping deeply into the well of Western thought and history, the author recovers the 2,500-year-old philosophy of Heraclitus for modern users--particularly business executives--using his wisdom to help readers jump-start their own creativity.
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About the Author
Roger von Oech is the founder and president of Creative Think, a California-based consulting firm that specializes in stimulating creativity and innovation. He has given seminars and presentations to corporations worldwide, including Coca-Cola, GE, Disney, Intel, MTV, Microsoft, NASA, Apple, Citigroup, and the United States Olympic Committee. He is the author of two previous creative-thinking books, A Whack on the Side of the Head and A Kick in the Seat of the Pants, as well as the popular Creative Whack Pack card deck. He lives with his wife and children in Atherton, California.
Reviews
Von Oech, a creativity consultant, lecturer, and president of Creative Think, penned the best seller A Whack on the Side of the Head: How You Can Be More Creative (1986). Not as dry as the subtitle makes it sound, his latest book has certainly benefited from his recent studies of the creative process. Even though Von Oech does cite Heraclitus extensively (in Greek, no less), this is no classics text. Instead, Von Oech presents and offers his take on 30 of Heraclitus's epigrams, such as "On a circle, an end point can also be a beginning point" and "When there is no sun, we can see the evening stars." He then lists questions to help readers apply the insight gained from the epigrams to their own situation. Each of the 30 chapters is bite-sized but substantial. Recommended for all public libraries; academic libraries would probably also benefit.
Copyright 2001 Reed Business Information, Inc.
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Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
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Expect the Unexpected (Or You Won't Find It) : A Creativity Tool Based on the Ancient Wisdom of Heraclitus
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