Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus - Hardcover

Von Oech, Roger

  • 3.94 out of 5 stars
    154 ratings by Goodreads
 
9780743222877: Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
Hardcover
ISBN 10: 0743222873 ISBN 13: 9780743222877
Publisher: Free Press, 2001

Synopsis

Dipping deeply into the well of Western thought and history, the author recovers the 2,500-year-old philosophy of Heraclitus for modern users--particularly business executives--using his wisdom to help readers jump-start their own creativity.

"synopsis" may belong to another edition of this title.

About the Author

Roger von Oech is the founder and president of Creative Think, a California-based consulting firm that specializes in stimulating creativity and innovation. He has given seminars and presentations to corporations worldwide, including Coca-Cola, GE, Disney, Intel, MTV, Microsoft, NASA, Apple, Citigroup, and the United States Olympic Committee. He is the author of two previous creative-thinking books, A Whack on the Side of the Head and A Kick in the Seat of the Pants, as well as the popular Creative Whack Pack card deck. He lives with his wife and children in Atherton, California.

Reviews

Von Oech, a creativity consultant, lecturer, and president of Creative Think, penned the best seller A Whack on the Side of the Head: How You Can Be More Creative (1986). Not as dry as the subtitle makes it sound, his latest book has certainly benefited from his recent studies of the creative process. Even though Von Oech does cite Heraclitus extensively (in Greek, no less), this is no classics text. Instead, Von Oech presents and offers his take on 30 of Heraclitus's epigrams, such as "On a circle, an end point can also be a beginning point" and "When there is no sun, we can see the evening stars." He then lists questions to help readers apply the insight gained from the epigrams to their own situation. Each of the 30 chapters is bite-sized but substantial. Recommended for all public libraries; academic libraries would probably also benefit.
Copyright 2001 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Publisher
Free Press
Publication date
2001
Language
English
ISBN 10 
0743222873
ISBN 13 
9780743222877
Binding
Hardcover
Edition number
1
Number of pages
208
Rating
  • 3.94 out of 5 stars
    154 ratings by Goodreads

Other Popular Editions of the Same Title

9781576752272: Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Featured Edition

ISBN 10:  1576752275 ISBN 13:  9781576752272
Publisher: Berrett-Koehler Publishers, 2002
Softcover