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Von Oech uses the epigrams as creativity exercises--accompanied by mental puzzles, anecdotes, questions, and punchy footnotes--to demonstrate that Heraclitus's 2,500-year-old creative insights have aged well. With his whimsical wand, von Oech transforms the epigram "A Donkey prefers garbage to gold" into an exploration of values. He uses Heraclitus's observation that "A wonderful harmony is created when we join together the seemingly unconnected" to examine the use of metaphors in understanding problems. When Heraclitus observes that "Dogs bark at what they don't understand," Von Oech crafts a meditation about criticism. Executives, students, teachers, and parents will find an exciting and entertaining map for changing thought patterns, tolerating ambiguity, confounding expectations, and searching for hidden meanings. --Barbara Mackoff
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Book Description Hardcover. Condition: New. Dipping deeply into the well of Western thought and history, the author recovers the 2,500-year-old philosophy of Heraclitus for modern users--particularly business executives--using his wisdom to help readers jump-start their own creativity. Seller Inventory # DADAX0743222873
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