Are employee attitudes correlated with financial success? Unequivocally yes! according to consultant and bestselling author David H. Maister. Based on a worldwide survey of 139 offices in 29 professional service firms in numerous lines of business, Maister proves that companies perceived by their employees to practice what they preach in matters of client commitment, teamwork, high standards, and employee development are more successful than their competitors. Put simply, employee dedication causes improved financial performance.
Through in-depth interviews, Maister explores the crucial role of the individual manager in promoting high morale among employees. Practice What You Preach boasts specific action recommendations from the managers of these "superstar" businesses on how to build an energized workplace, enforce standards of excellence, develop people, and have fun -- all in the name of profit. As a result, Practice What You Preach can help any manager increase profitability, and provides proof that great financial rewards come from living up to the standards that most businesses advocate, but few achieve.
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David H. Maister, a specialist in the management of professional service firms, surveyed 29 firms in 15 countries to determine whether positive employee attitudes really correlate to corporate success. In his consultancy and previous books, he has suggested they do, and in Practice hat You Preach he is able to show that in many companies it truly is "attitudes that drive financial results, and not (predominantly) the other way round." On a pragmatic level, this allows him to demonstrate how a energized workforce will provide top-quality client service--the key component in any service-oriented business. Overall, Maister recommends managers instill trust and respect, develop a high morale, and serve as "coaches" rather than "most valuable players." He offers detailed case studies of survey respondents, and amalgamates their replies into an explicit Path to Performance as well as four chapters with specific lessons that should be transferable to other enterprises (i.e., effective managers allow others to get deserved credit, ensure workers believe management is not only out to make a lot of money for itself, and understand employees are looking for help in growing their careers). Practical and accessible, it also includes survey specifics for those who care to analyze them on their own. --Howard Rothman
David H. Maister, one of the world's leading authorities on the management of professional service firms, is the author of several successful books, including Managing the Professional Service Firm, True Professionalism, and Practice What You Preach, and coauthor of The Trusted Advisor.
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