Documents the business innovations of AT&T that rendered the company a leading innovator in telephone, wireless, and Internet communication and how it suffered a significant decline in effectiveness and competitiveness under the leadership of Mike Armstrong in recent years, drawing on insider accounts to expose how mismanagement compromised its forefront position. 30,000 first printing.
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Leslie Cauley is a telecom writer for USA Today. She has been a business journalist for more than twenty years, spending nine years as a staff writer and editor for The Wall Street Journal in New York. Over the course of her career, Ms. Cauley has been nominated for the Pulitzer Prize three times. She lives in Manhattan.From Publishers Weekly:
There is much more fall than rise in this riveting account of AT&T's disastrous recent history from USA Today telecom reporter Cauley. While offering only a brief look at AT&T's long, iconic history, Cauley digs in with gusto near the end of Robert Allen's reign as CEO and chairman in the mid-1990s, when the company lost precious years as its long-distance cash cow began wasting away. Cauley is hitting on all cylinders by the time she reaches the heart of the book, the period after Allen was belatedly deposed and Michael Armstrong came to power. Armstrong latched onto cable as AT&T's lifeline to the future, a laudable vision that, the journalist makes mercilessly clear, was butchered in execution. As Armstrong's team overpaid for second-rate companies and bobbled the complex integration issues, the stock market implodes, taking with it the company's capacity to manage its debt load; the competitive pressures, along with WorldCom's massive fraud, destroyed the margins in long distance. Add it all up and you have what Cauley characterizes as a "perfect storm."
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Book Description Free Press, 2005. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0743250257
Book Description Free Press, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # M0743250257
Book Description Free Press, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110743250257
Book Description Free Press, 2005. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # VIB0743250257