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Synopsis
Presents a model for a successful company that involves strategic outsourcing, differentiation, and professional alliances, sharing a wealth of case studies designed to help companies build effective business plans and excel in their markets. 35,000 first printing.
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About the Author
Since 1976, John L. Nesheim has coached more than three hundred new ventures that have raised over $2 billion in financing. Nesheim is CEO of the Nesheim Group in Carmel, California, which he founded after serving as treasurer of National Semiconductor, CFO of Valid Logic, and CEO of Flagship Software. He is also the author of High Tech Start Up. Nesheim lives in Carmel, California, with his wife, Gisela.
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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0743256050I4N00
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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_482900782
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The Power Of Unfair Advantage: How To Create It, Build It, And Use It To Maximum Effect
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The Power Of Unfair Advantage: How To Create It, Build It, And Use It To Maximum Effect
Seller: SZ Global, Toronto, ON, Canada
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Hardcover. Condition: Collectible-Like New. A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect.Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor.To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations.Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis.The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business. Seller Inventory # 9780743256056
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