Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money

Gitomer, Jeffrey

ISBN 10: 0743572564 ISBN 13: 9780743572569

Publisher: Simon & Schuster Audio, 2009

Synopsis

Jeffrey Gitomer's bestselling companion to his classic Little Red Book of Selling

Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers.

You'd think with all the solutions contained in The Little Red Book of Sales Answers that anyone who listens to it would automatically become a better salesperson. You'd be thinking wrong. To become a better salesperson, the first thing you have to do is listen to it. The second thing to do is listen to it again. The third thing to do with this is try one answer everyday. If it doesn't work exactly right the first time, or the outcome wasn't what you expected, try it again and tweak it a little bit. The fourth thing you have to do is practice the answer until you feel that it's working. The fifth thing you have to do is become the master of it.

In his Little Red Book of Sales Answers, Jeffrey Gitomer allows you to blend each answer to your selling situation and do it in a way that fits your style, and your personality.

About this title

From the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

From AudioFile

A prolific expert offers another welcome resource of practical ideas for sales professionals. Cold calls, crafting a message, and anticipating objections are just some of the valuable skills Gitomer teaches in this comprehensive presentation. He's adept at linking his own raw enthusiasm to practices anyone can put into action. The writer and narrator of many such guides, each with its own twist, Gitomer is focused on helping business people develop professionally so they can earn productive and loyal relationships with their customers. This message, and the nonstop tips and advice that flesh out his ideas, is amplified by Gitomer's authoritative delivery. A must-hear for anyone in the business of selling. T.W. © AudioFile 2009, Portland, Maine

Edition details

• Publisher: Simon & Schuster Audio
• Publication date: 2009
• ISBN 10: 0743572564
• ISBN 13: 9780743572569
• Binding: Audio CD
• Language: English
• Number of pages: 7