Project Phoenix: Birth of the MGF

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9780747526957: Project Phoenix: Birth of the MGF

The MG marque has always been associated with beautifully designed and carefully manufactured cars that retain their popularity long after they cease to be produced. The MG range has languished over the past few years, with no new cars being made. It is therefore good news for all fans of the marque that a new model, the MGF, is now available. The MGF is the epitome of the MG marque, and follows the grand tradition of their now legendary design genius. This book tells the story of the car's success, from the initial decision that a new model would be financially viable to the final driving impressions of the MGF. It gives a full technical analysis of the car, details the exacting test programme Rover put it through, and examines the initial designs that were rejected and why. It also looks at the PR and sales strategies employed to seduce the contemporary market. There is also coverage of the battle the manufacturers had to keep the MGF away from the prying lenses of photographers, which led to "body disguises" for its on-the-road testing. Ian Adcock is the author of "Porsche 959" (with Jurgen Lewandowski), "Lotus Carlton", "Bentley Continental R", "Rolls-Royce V8s - The Modern Era" and "Lotus Road Cars to Date".

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Adcock, Ian
Published by Bloomsbury, London (1997)
ISBN 10: 0747526958 ISBN 13: 9780747526957
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Book Description Bloomsbury, London, 1997. Hardcover. Book Condition: As New. Dust Jacket Condition: Fine. 10 by 8 inches. Hardback. 1997. pp 256. Illustrated (much in colour). A fine, clean, unmarked copy. Bookseller Inventory # 005426

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Adcock, Ian:
Published by London : Bloomsbury (1996)
ISBN 10: 0747526958 ISBN 13: 9780747526957
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Book Description London : Bloomsbury, 1996. Hardcover/Pappeinband mit SU. Book Condition: Gut. mit zahlr. s/w u. farb. Ill. : 256 S. Schutzumschlag mit kleinen Alterungsspuren, am Rücken etwas rissig und hinterklebt, insgesamt gutes Exemplar 0747526958 Sprache: Englisch Gewicht in Gramm: 1001. Bookseller Inventory # 13777

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Adcock,Ian.
Published by BLoomsbury (1996)
ISBN 10: 0747526958 ISBN 13: 9780747526957
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Book Description BLoomsbury, 1996. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. Edges and corners of the dustwrapper show minor wear. Bookseller Inventory # 005164

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Adcock, Ian
Published by London: Bloomsbury, 1996 (1996)
ISBN 10: 0747526958 ISBN 13: 9780747526957
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Armchair Motorist
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Book Description London: Bloomsbury, 1996, 1996. Hardbound. Book Condition: New(+1). The remarkable story of the development of the latest MG. Project Phoenix is the definitive authorized story of the new MG's development and is the perfect accompaniment to this extraordinary modern sports car. Illustrated by: . Bookseller Inventory # AM282

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