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Scotland-The Brand: The Making of Scottish Heritage - Softcover

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9780748606153: Scotland-The Brand: The Making of Scottish Heritage

Synopsis

Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, heritage has been synonymous with 'heritage tourism'. This book is the first to explore the images which this industry conveys and to analyse its centrality to Scotland's definition of itself.
Based on an influential study by three leading sociologists, it examines the specific role and character of the major players in Scottish heritage - the National Trust for Scotland, the Scottish Tourist Board and Historic Scotland - as well as the lairds who have a stake in the industry. In describing its consumers, the authors show how heritage fits into their patterns of leisure, consumption and lifestyle. It also discusses the importance of 'heritage' (as opposed to 'history') to the country's identity and politics.

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About the Author

David McCrone is Reader in Sociology at Edinburgh University.

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  • PublisherEdinburgh Univ Pr
  • Publication date1995
  • ISBN 10 0748606157
  • ISBN 13 9780748606153
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages230
  • Rating
    • 3.67 out of 5 stars
      12 ratings by Goodreads

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Other Popular Editions of the Same Title

9780748662593: Scotland-the Brand 1999 Edition

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ISBN 10:  0748662596 ISBN 13:  9780748662593
Publisher: Polygon
Softcover

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Kiely, Richard, McCrone, David, Morris, Angela
Published by Edinburgh University Press, 1995
ISBN 10: 0748606157 ISBN 13: 9780748606153
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McCrone, David; Morris, Angela; Kiely, Richard
Published by Edinburgh Univ Pr, 1995
ISBN 10: 0748606157 ISBN 13: 9780748606153
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Condition: good. This book is in Good condition. There may be some notes and highligting but otherwise the book is in overall good condition. Seller Inventory # 5D400000AVVD_ns

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David McCrone; Angela Morris; Richard Kiely
Published by Edinburgh University Press, 1995
ISBN 10: 0748606157 ISBN 13: 9780748606153
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Seller: Priorsford Books, Peebles, Scottish Borders, United Kingdom

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Soft cover. Condition: Good+. [viii] 230 pp. Light signs of wear to the soft cover but binding remains firm and the spine uncreased. Front fly-leaf has been neatly removed but otherwise the pages remain clean with no inscriptions or annotations. Size: 8" - 9" tall. Weight: 350g. Seller Inventory # 001763

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McCRONE, David; MORRIS, Angela & KIELY, Richard.:
ISBN 10: 0748606157 ISBN 13: 9780748606153
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Seller: Richard Roberts Bookseller., KILMARNOCK, United Kingdom

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1st. Edn. Larger format paperback. (21cm. tall x 14cm.). pp. viii, 230. With 17 illustrations in black & white from historical portraits, tourist posters, and photographs. A near fine copy in the original colour photo-montage covers. An examination of Scotland's reaction to Tartanry and Balmorality. More specifically the role in heritage propaganda of The National Trust for Scotland, The Scottish Tourist Board and Historic Scotland. Seller Inventory # 5941

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David McCrone; etc.; Angela Morris; Richard Kiely
Published by Edinburgh University Press, 1995
ISBN 10: 0748606157 ISBN 13: 9780748606153
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Seller: Deeside Books, Ballater, United Kingdom

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Soft cover. Condition: Very Good. 1st Edition. Illustrated card covers, some light shelfwear, some small annotations and underlining in ink in first chapter but otherwise in Very Good condition. First edition, pp 230, b&w illustrations, appendix, bibliography, index. Seller Inventory # 007441

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