Birds of Prey - Softcover

Matthew Lynn

Softcover

ISBN 10: 0749314028 ISBN 13: 9780749314026

Publisher: Mandarin, 1996

Synopsis

Boeing is the biggest exporter in the USA - its one undisputed industrial champion after years in which the world's richest economy has been imperilled by foreign competition. The company took tremendous risks to conquer the American and then the world market, yet it now faces a new threat from Airbus, the European consortium-built aircraft that defied the pessimists to capture a third of the world's market in the 1980s. This book tells the story of the battle between the two giants, and its implications for the balance of global economic power.

About this title

Review:

Even though the aviation industry has only about 100 important customers in the whole world, presidents and prime ministers have become its leading sales representatives. That's because so many purchases soar into the multi-billion-dollar range. The international rivalry between Boeing (a U.S. company based in Seattle, Washington) and Airbus (a European consortium centered in France) has become a foreign policy priority for their respective governments. Boeing completely dominated the skies for many years, but massive government subsidies have made Airbus a serious challenger. In Birds of Prey, Matthew Lynn tells the story behind some of the biggest business deals in the world today.

From Kirkus Reviews:

A British journalist's matter-of-fact take on how a state- subsidized European consortium has managed to narrow the long lead once held by American manufacturers in the high-stakes competition to equip the world's airlines with jet planes. Drawing on his own reportage as well as secondary sources, Lynn first sets the stage, reviewing the commercial development of jet propulsion after WW II in the United Kingdom and the US. While Europe briefly showed the way (with the Caravelle, the Comet, and the famously unprofitable Concorde), he notes, US airframe makers (Boeing, Convair, Douglas, Lockheed) took most of the orders for passenger jets. Lynn goes on to recount how national pride and economic necessity induced the French to challenge America's dominion in aerospace by establishing Airbus Industrie (AI) within months of Boeing's delivery of its first 747 jumbo jets. Against the odds, the fledgling firm spotted and exploited a gap in the international market, selling enough medium-range, wide-body A300s to keep Paris and the EU partners in business. Continental capitals also used their geopolitical clout, permitting Airbus to adopt the so-called ``silk route'' strategy that gained it significant sales in Asia and the Middle East at the expense of US suppliers. And on the wings of some decidedly concessionary deals, AI even cracked the American market. Although the role government has played in bankrolling Airbus was a real sticking point in recent GATT negotiations, the point was finessed and a trade war averted. Accordingly, Boeing (which is to acquire McDonnell Douglas) faces a less secure future in which it must do battle against a formidable rival that may yet become a limited company accountable to stockholders as well as politicos. While Lynn, a staffer at the Sunday Times of London, writes serviceable prose at best, this is a workmanlike briefing on a consequential clash affecting the latter-day wealth of nations. -- Copyright ©1997, Kirkus Associates, LP. All rights reserved.

About this edition

• Publisher: Mandarin
• Publication date: 1996
• ISBN 10: 0749314028
• ISBN 13: 9780749314026
• Binding: Paperback
• Number of pages: 260