Items related to Marketing Research in Practice
Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.
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About the Author:
Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.
Review:
"A nice job of explaining the whole process of research, from the initial inkling of the need to do research through reporting the results." Quirk's Marketing Research Review "We are adopting them as core texts on our CIM Research courses. They offer students and those interested in research the opportunity to purchase and study market research core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing Sales and Retail, Park Lane College, Leeds "A great book for those who will come into contact with research at any level and are interested in the methods used or are looking for new ideas to broaden their own forms of research." Professional Marketing "A practical introduction to market research for students and for people who want to carry out or manage their own surveys." Journal of Economic Literature
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date1992
- ISBN 10 0749404353
- ISBN 13 9780749404352
- BindingHardcover
- Number of pages240
- Rating
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Marketing Research in Practice
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ISBN 13: 9780749404352
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Marketing Research in Practice
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Market Research in Practice
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Book Description Hardcover. Condition: Very Good. Market Research in Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749404352
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Market Research in Practice
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749404352
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