More and more companies today are using market research techniques to measure customer satisfaction and improve management and marketing decision making. This new and expanded edition examines the ever-broadening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result.
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Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. The Effective Use of Market Research: A Guide for Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749407490
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Seller: Bahamut Media, Reading, United Kingdom
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749407490
Quantity: 2 available