Items related to Effective Use of Market Research

Effective Use of Market Research - Softcover

Birn, Robin

 
9780749407490: Effective Use of Market Research

Synopsis

More and more companies today are using market research techniques to measure customer satisfaction and improve management and marketing decision making. This new and expanded edition examines the ever-broadening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result.

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