Items related to Commonsense Direct Marketing
Synopsis
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
"synopsis" may belong to another edition of this title.
About the Author
Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.
Review
'Everything the testimonials say, and a bargain at any price.' Robert Heller 'Read it and re-read it. It contains the knowledge of a lifetime.' David Ogilvy 'Remarkably personal, yet authoritative.' Ed McClean, DM News, New York 'So clear and concise that selective quotations fail to do justice to the richness of its texture.' Campaign 'If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal it.' Graeme McCorkell, Founder , MSW Rapp & Collins 'If you read no other book on direct marketing you should find the time to read this one.' Direct Marketing International 'For sheer readability, it's still hard to beat Commonsense Direct Marketing.' Direct Response 'Probably the best book written on direct marketing in the UK and certainly the easiest to read.' Direct Marketing Strategies
"About this title" may belong to another edition of this title.
- PublisherKOGAN PAGE
- Publication date1993
- ISBN 10 0749409967
- ISBN 13 9780749409968
- BindingHardcover
- LanguageEnglish
- Number of pages352
- Rating
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Commonsense Direct Marketing
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Commonsense Direct Marketing
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Commonsense Direct Marketing
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs3370449283
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Commonsense Direct Marketing
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Hardcover. Condition: Very Good. Commonsense Direct Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749409968
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Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition. Seller Inventory # CHL10353533
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749409968
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Commonsense Direct Marketing
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749409968. Seller Inventory # 9137638
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Commonsense Direct Marketing
Published by
Kogan Page Ltd, United Kingdom, London, 1993
ISBN 10: 0749409967
ISBN 13: 9780749409968
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood. The author brings clarity to this important area by focusing on his own techniques which have been tried and tested successfully by businesses all around the world. The specific role of direct marketing is examined and put into perspective as part of an overall business strategy. Written in a clear, witty and lively style, it offers accessible advice on the relevant techniques necessary to plan and execute a dynamic and far-reaching campaign. It also reveals how to extract the most benefit from the inevitable success of such a campaign. A variety of common marketing problems are analysed and appropriate solutions are offered. Issues discussed include: planning clearly, reaching the right audience, turning ideas into brilliant campaigns, choosing the correct agency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002585200
Quantity: 3 available