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Synopsis
Strategic business planning (SBP) is a unique process developed by the author. The new paperback edition of this book shows how the SBP process can improve the performance and competitive position of a company, both immediately and in the medium term. The steps in the SBP process are: planning the process; developing the framework; building the top team; financial analysis; business analysis; competitor/market analysis; company culture; company purpose; profitability/performance goals; strategic options; evaluation; thinking and managing strategically.
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About the Author
Clive Reading has worked as a strategic planning business consultant for BKT Strategy in both the US and Europe. Formerly Principal Consultant and Director of Business Training at Arthur Young he also led promotional programs for Marlboro cigarettes. He currently lives in Chapel Hill, North Carolina.
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Strategic Business Planning: An Action Programme for Forward-thinking Businesses
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Hardcover. Condition: Very Good. Strategic Business Planning: An Action Programme for Forward-thinking Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749410513
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Strategic Business Planning: An Action Programme for Forward-thinking Businesses
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Kogan Page Ltd 30/12/1993, 1993
ISBN 10: 0749410515
ISBN 13: 9780749410513
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749410513
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