Synopsis
Exploring the potential of public relations as a dynamic factor in a company's marketing practices, this volume describes the range of PR systems now in use, the impact ratios of different types of press coverage, back-up and resource services, and the evaluation of PR.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Evaluating press coverage: A practical guide to measurement...
Stock Image
Evaluating press coverage: A practical guide to measurement and cost effectiveness
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Used - Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre.' Ex-library, but has been well cared for. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-021-01570
Buy Used
US$ 122.71
US$ 14.25 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available