Synopsis
The successful integration of all aspects of marketing communications is essential if you are to get the most out of the inevitable budget restrictions. This book shows you, in a practical manner, how to:
Plan for an integrated approach
Develop the overall strategy
Shape individual campaigns
Select the right techniques
Assemble the plan
Resource the activity.
"synopsis" may belong to another edition of this title.
About the Author
Tom Brannan is a leading thinker and practitioner in communications. he has marketed and sold worldwide in his work with companies such as Black & Decker, Unilever, ICI and Reuters. He has written and spoken extensively around the globe on all aspects of marketing. He is a past chairman of the Cartered Institute of Marketing and currently runs his own consultancy in marketing and marketing communications, Rapier Integrated, based in London.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for A Practical Guide to Integrated Marketing Communications...
Stock Image
A Practical Guide to Integrated Marketing Communications (Marketing in Action S.)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A Practical Guide to Integrated Marketing Communications (Marketing in Action S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749415204
Buy Used
US$ 9.44
US$ 5.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
A Practical Guide to Integrated Marketing Communications (Marketing in Action S.)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749415204
Buy Used
US$ 9.44
US$ 9.32 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
A Practical Guide to Integrated Marketing Communications (Marketing in Action)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-027-01803
Buy Used
US$ 7.25
US$ 14.20 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
A Practical Guide to Integrated Marketing Communications
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749415204. Seller Inventory # 9726706
Buy Used
US$ 28.52
US$ 18.15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available