Synopsis
Good management practice is essential if any PR department is to be highly valued and cost effective. This new edition, extensively updated, has been written by one of the leading figures in the field and aims to show business practicioners exactly how this can be achieved.
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About the Author
Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.
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Running a Public Relations Department
Published by
Kogan Page, 1997
ISBN 10: 0749418591
ISBN 13: 9780749418595
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Seller: Neville Wade, Berkhamsted, United Kingdom
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Soft cover. Condition: As New. No Jacket. First Edition. Effective Management Techniques, Managing the Budget, Internal and External Relations - part of the Institute of Public Relations PR in Practice series - 157 pages - unmarked and undamaged. Seller Inventory # 16790/626
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Running a Public Relations Department
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Paperback. Condition: Very Good-. Light foxing to the fore-edge of the pages. - Great overall condition. Minor cosmetic wear. No major blemishes. No writing.; - We're committed to your satisfaction. We offer free returns and respond promptly to all inquiries. Your item will be carefully wrapped in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. Seller Inventory # HVD-19722-A-0
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Running a Public Relations Department
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