Distribution: A Practical Guide to Planning and Operation - Softcover

Marchant, Brian

 
9780749418977: Distribution: A Practical Guide to Planning and Operation

Synopsis

This book meets the requirements of those who need a comprehensive survey of the role of distribution in modern business: what its objectives are, how it reaches these goals, and how it can be managed as a function. It aims to fill the gap between the many books written for the more experienced distribution manager, and the knowledge available to the student or manager who needs to have some appreciation of what is involved without needing to go into the subject in depth.

"synopsis" may belong to another edition of this title.