How to Plan Your Competitive Strategy (Better Management Skills Series) - Softcover

Layton, Sarah; Hurd, Alfred; Lipsey, William

 
9780749419073: How to Plan Your Competitive Strategy (Better Management Skills Series)

Synopsis

The core process of planning now to shape an organization's future is easy to understand but difficult to do. This book shows how to do the work that leads to competitive success. Senior management need to Where are we? Where do we want to be? How can we get there? The process of answering these questions will make the strategy clear so implementation can follow.

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