Synopsis
This book places great emphasis on the application of one-to-one marketing databases to the marketing process.
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About the Author
GRAEME MCCORKELL is former chairman of the Institute of Direct Marketing
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Direct and Database Marketing: Targeting Interaction Control and Continuity
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Direct and Database Marketing : Targeting Interaction Control and Continuity
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Direct and Database Marketing : Targeting Interaction Control and Continuity
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Direct and Database Marketing: Targeting Interaction Control and Continuity
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Direct and Database Marketing Targeting Interaction Control and Continuity
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