Items related to Direct and Database Marketing

Direct and Database Marketing - Softcover

McCorkell, Graeme

 
9780749419608: Direct and Database Marketing

Synopsis

This book places great emphasis on the application of one-to-one marketing databases to the marketing process.

"synopsis" may belong to another edition of this title.

About the Author

GRAEME MCCORKELL is former chairman of the Institute of Direct Marketing

"About this title" may belong to another edition of this title.