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Synopsis
""Strategic Brand Management"" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.
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About the Author
Jean-Noël Kapferer is an expert on brand management. His book The New Strategic Brand Management (published by Kogan Page) is a key reference work for MBA programs worldwide. He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India.
Language Notes
Text: English (translation)
Original Language: French
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date1997
- ISBN 10 0749420693
- ISBN 13 9780749420697
- BindingPaperback
- LanguageEnglish
- Number of pages320
- Rating
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Published by
Kogan Page Ltd 21/09/1997, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749420697
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Published by
Kogan Page Ltd, United Kingdom, London, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001383368
Quantity: 3 available
Stock Image
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Published by
Kogan Page Ltd 21/09/1997, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749420697
Quantity: 2 available