Items related to The Grocers: The Rise and Rise of the Supermarket Chains
Synopsis
The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a 'must read' for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.
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About the Author
Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. He is also an expert commentator on the supermarket industry. Seth is a graduate of the Harvard Business School's Advanced Management Program. Along with Geoffrey Randall, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005).
Review
""The Grocers is a terrific story compelling told; the growth of world retailers well portrayed. Written with authority by two consummate business professionals, the analysis of brands and retailing rang a whole lot bells."" -- Niall Fitzgerald, Chairman, Unilever plc, London
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- PublisherKogan Page
- Publication date1999
- ISBN 10 0749421916
- ISBN 13 9780749421915
- BindingHardcover
- Edition number6
- Number of pages331
- Rating
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The Grocers: The Rise and Rise of Supermarket Chains
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Kogan Page Ltd, United Kingdom, London, 1999
ISBN 10: 0749421916
ISBN 13: 9780749421915
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