Synopsis
Companies use sales promotion more than any other type of mareting because it works. This new edition spells out the tried and tested methods that companies use to stay ahead.
Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff. Almost 60 per cent of the population actively participate in some form of sleas promotion in any given month. This book details the offers that win new customers and keep existing customers buying, as well as giving sound practical advice on the whole topic of sales promotion. Sales Promotion spells out the business tasks that promotions will sove, how to achieve a creative edge, how to use suppliers, and the off-the-shelf offers available to promoters large and small. It tells you how to find a promotional partner, the benefits and pitfalls of price promotions, and the best way to use premium and prize promotions to the benefit of your business. Wit case studies and practical examples, the second edition of this book is a must for all sales and marketing staff.
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About the Author
The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.
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Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series)
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Paperback. Condition: Very Good. Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749424473
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Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749424473
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