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Synopsis
Companies use sales promotion more than any other type of mareting because it works. This new edition spells out the tried and tested methods that companies use to stay ahead.
Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff. Almost 60 per cent of the population actively participate in some form of sleas promotion in any given month. This book details the offers that win new customers and keep existing customers buying, as well as giving sound practical advice on the whole topic of sales promotion. Sales Promotion spells out the business tasks that promotions will sove, how to achieve a creative edge, how to use suppliers, and the off-the-shelf offers available to promoters large and small. It tells you how to find a promotional partner, the benefits and pitfalls of price promotions, and the best way to use premium and prize promotions to the benefit of your business. Wit case studies and practical examples, the second edition of this book is a must for all sales and marketing staff.
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About the Author
The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.
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Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749424473
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Sales Promotion: How to Create and Implement Campaigns That Really Work
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev1531350869
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Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749424473
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Sales Promotion: How to Create and Implement Campaigns That Really Work
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paperback. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Seller Inventory # mon0000027469
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