Items related to Commonsense Direct Marketing (Professional Paperbacks)
Synopsis
In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.
"synopsis" may belong to another edition of this title.
About the Author
Drayton Bird has over 45 years of experience at Ogilvy and Mather Direct, the world's largest direct-marketing network. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of How to Write Sales Letters that Sell.
"About this title" may belong to another edition of this title.
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Commonsense Direct Marketing (Professional Paperbacks)
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Commonsense Direct Marketing, Revised Third Edition
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paperback. Condition: Very Good. VG+ paperback. 372 p. Seller Inventory # 085221
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Commonsense Direct Marketing (Professional Paperbacks)
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Commonsense Direct Marketing.Professional Paperbacks.
Published by
Kogan Page, Limited, London England, 1999
ISBN 10: 0749425849
ISBN 13: 9780749425845
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Seller: The London Bookworm, East Sussex, United Kingdom
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Soft cover. Condition: Near Fine. Revised Third Edition. Trade Paperback. In his charaterisitic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing. Packed with international case studies showing how companies worldwide have implemented the author's ideas, a vast range of strategies necessary for a successful compaign are covered. Amongst the topics examined are: The role of the marketing department. How to acquire and keep a customer. How to achieve objectives and evaluate results. What you should sell. How to position effectively. How to choose your agency - and how to do without one. This book is, without doubt, mandatory reading for all sales and marketing managers and advertising executives. 372 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Seller Inventory # 010698
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Commonsense Direct Marketing
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Condition: Gut - gebraucht. Broschiert Guter Zustand, ohne Namenseintrag Commonsense Direct Marketing (Professional Paperbacks Series) Zustand: 3, Gut - gebraucht, Broschiert Kogan Page Ltd , 1998 , Commonsense Direct Marketing, Bird, Drayton, 0749425849, BU387695. Seller Inventory # BU387695
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