So, you've been given a conference to run. Whether it's part of your job or you are a complete novice, you will only get one chance to get it right. It is a 'live' event, which cannot be re-run. But don't panic. As with most organisational projects, there is a formula you can use and a sequence you can follow to minimise the risk of failure. This revised and updated edition of "How to Run A Successful Conference" shows you how. John G. Fisher gives clear and practical guidance on how to manage, in the right sequence, all those who contribute to the success of a conference, from the service providers to the speakers. He gives sound advice on everything you need to consider, such the objectives of your conference; building the budget; finding the right venue; when to bring in the professionals; event management and logistics; organising accommodation; food and drink; going abroad; and, using technology. You'll also find advice on how to assess the success of your event. If you've just been given the task of running a conference, don't even think about it until you've read this book.
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John G Fisher John G Fisher is a director of The Motivation Consultancy, which provides advice on all matters relating to performance improvement. He is the author of How to Run Successful Incentive Schemes, How to Run a Successful Conference, E-business for the Small Business and How to Beat Your Competitors, all published by Kogan Page.
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