Do Your Own Market Research (Business Enterprise) - Softcover

Hague, Paul N.

9780749426521: Do Your Own Market Research (Business Enterprise)

Softcover

ISBN 10: 0749426527 ISBN 13: 9780749426521

Publisher: Kogan page, 1998

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher. However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think. The authors cover a number of essential topics including: - What market research is - Planning a project - Desk work - Fieldwork - Telephone interviewing - Face-to-face interviewing - Data analysis and reporting - Buying market research Do Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.

"synopsis" may belong to another edition of this title.

Product Description:

This manual covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.

Book Description:

Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.

"About this title" may belong to another edition of this title.