Marketing Communications - Softcover

Smith, Paul

3.67

6 ratings by Goodreads

Softcover

ISBN 10: 0749426993 ISBN 13: 9780749426996

Publisher: Kogan Page, 1998

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Paul Smith provides a comprehensive framework that will enable practitioners and students alike to better understand both the individual elements of the marketing communication mix and their collective combination.

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From the Publisher:

Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions.

About the Author:

PR Smith (prsmith.org) is an internationalspeaker, marketing consultant and author of a range of books renowned for their'edutainment' style including digital marketing planning and integratedmarketing communications. Paul created the SOSTAC� Planning system, voted inthe Top 3 business models worldwide by CIM and now adopted by companies acrossthe world including Linkedin and KPMG. He has just launched the SOSTAC� Certified Planners online portal sostac.org . Pauladvises, trains and speaks to organisations across the world. He is also founder of the NFP GreatSportsmanship Programme GreatSportsmanship.org which combines social media and shortstories to inspire a new generation of global citizens.

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