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Synopsis
History has shown that the war gods are not on the side of the bold, the cautious, the large battalions or the most mobile armies, but on the side of those who follow certain principles of strategy. These principles are dealt with throughout The War Lords, starting with the third century B.C. and ending with the twentieth century business battlefield. This journey through history is completed with a detailed description of how to prepare and measure strategic success in the tradition of the classic, The Art of War, by Sun-Tzu, The War Lords transmits the lessons of history to those who want to win in the field of business with more than 200 examples from U.S. and international companies.
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About the Author
Jorge Alberto Vasconcellos e Sa is a Professor of Business Administration at the University of Lisbon and holds an MBA from Columbian University. He is a Fulbright Scholar and is a holder of the Jean Monnet Chair, the highest European academic award. He is the author of four other books including The Winds of Change and The Modern Alchemists. His articles have appeared in leading journals including the Harvard Business Review and Journal of Business Strategy.
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The War Lords : Measuring Strategy and Tactics for Competitive Advantage in Business
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Kogan Page Limited, London, UK, 1999
ISBN 10: 0749428244
ISBN 13: 9780749428242
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