Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series) - Softcover

Wilson, Charles

 
9780749428259: Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series)

Synopsis

More than just another ""customer care"" book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. It focuses on a unique approach to managing the customer base - the importance of decision-making by managers, rather than sales and customer service staff. This updated edition gives examples of new technology for dealing with the customer base, examines the routes to reducing the costs of serving customers and identifies how to develop successful customer-supplier relationships.

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About the Author

National bestselling author Charles Wilson has become known for edge-of-your-seat tension and fast-paced action in his novels. His first work, ""Nightwatcher,"" a psychological thriller, was called ""splendid"" by John Grisham and ""quite an achievement"" by the ""Los Angeles Times,"" Ed Gorman, publisher of ""Mystery Scene"" magazine says, ""Wilson might flat-out be the best plotter of our generation."" Wilson's ""Direct Descendant"" and ""Extinct,"" novels exploring the chilling consequences of so-called scientific advances, have been optioned by Hollywood filmmakers. Other Wilson novels are ""Game Plan,"" ""Fertile Ground"" and ""Embryo""; three suspense novels, ""When First We Deceive,"" ""Silent Witness"" and ""The Cassandra Prophecy""; and coming soon in hardcover, ""Deep Sleep""-- a psychological thriller set in a Voodoo-influenced swampy parish in South Louisiana. Charles Wilson currently lives with his wife and three children in Brandon, Mississippi, where he is at work on his next novel.

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Other Popular Editions of the Same Title

9780749419301: Profitable Customers: How to Identify, Develop and Retain Them

Featured Edition

ISBN 10:  074941930X ISBN 13:  9780749419301
Publisher: Kogan Page
Hardcover