Synopsis
This lively inspirational guide will help anyone make the most of their creativity. Packed with techniques to release creativity, the book offers a broad range of techniques that readers can apply whether:
"synopsis" may belong to another edition of this title.
About the Authors
Brian Clegg is a journalist and professional writer.
Paul Birch is a creativity consultant and trainer.
Excerpt. © Reprinted by permission. All rights reserved.
Depending on your point of view, the prospects for business are terrifying or elating. Once upon a time, business life was a bit like being on a train, moving from station to station according to a timetable. Now it's a roller coaster that has lost its guard rails. There has never been more pressure. Competitive pressures as more new ideas, more new competitors hit the market. Cost pressures as customers demand more for less. Customer service pressures as those pesky customers expect good service on top of all the savings. Time pressures as blossoming technology compresses everything from communications to the manufacturing cycle into less and less time. There's only one way out. Creativity. It's not fanciful to state that without creativity there are very few companies in existence today that will still be around in a few years time. Change is the name of the game, and innovation is what is needed to stay above water as yet another wave of change hits the shore. Without creativity you are going to be wheeling out the same old solutions to problems. Sorry, won't work - the problems are changing under your feet, and the opposition is getting better all the time. And you'll be pushing the same old products and services. Sorry again. They're already out of date. Creativity isn't a nice-to-have, it's a survival factor.
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Instant Creativity: Innovate for Competitive Advantage Now!
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