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Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series) - Softcover

Gregory, Anne

  • 3.76 out of 5 stars
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9780749429911: Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series)
Softcover
ISBN 10: 0749429917 ISBN 13: 9780749429911
Publisher: Kogan Page Business Books, 2001

Synopsis

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of ""Planning and Managing Public Relations Campaigns"" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

"synopsis" may belong to another edition of this title.

About the Author

Anne Gregory is one of the leading academics in public relations in Britain. She is professor of public relations and Assistant Dean of the Faculty of Business at Leeds Metropolitan University. Before entering academia, Anne spent 12 years in public relations practice. She is the consultant editor of the PR in Practice series and the author of "Planning and Managing a Public Relations Campaign", also in the series.

"About this title" may belong to another edition of this title.

Publisher
Kogan Page Business Books
Publication date
2001
Language
English
ISBN 10 
0749429917
ISBN 13 
9780749429911
Binding
Paperback
Edition number
2
Number of pages
184
Rating
  • 3.76 out of 5 stars
    17 ratings by Goodreads