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Synopsis
Key Account Management (KAM) is central to any company's sales and marketing strategy. Peter Cheverton, experienced in KAM strategies with clients such as ICI, Guinness, DuPont, and BMW and offers highly practical planning and methodology for identifying, obtaining, retaining and developing key customers. Written in a clear, jargon-free style, it is packed with examples, techniques, diagrams, action points and checklists.
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About the Author
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is the author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
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Key Account Management: The Route to Key Supplier Status
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Key Account Management : The Route to Key Supplier Status
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 69030138-6
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Key Account Management
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Key Account Management
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749430986. Seller Inventory # 5978213
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Key Account Management: The Route to Profitable : Key Supplier Status Cheverton, Peter
Seller: Au bon livre, La Barre en Ouche, France
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Oct 01, 1999. Condition: D'occasion - Bon état. Tranches tachées. Tache angulaire en marge sur l'ensemble des pages, tache en marge principal de quelques pages, sans gravité. Livre en bon état sinon. Envoi rapide et soigné dans enveloppe à bulles. Seller Inventory # 1D3G29
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