Synopsis
The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.
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About the Author
Steven Armstrong is a senior lecturer and teaching fellow with the University of Sunderland Business School.
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Advertising on the Internet: How to Get Your Message Across on the World Wide Web
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Advertising on the Internet : How to Get Your Message Across on the Worldwide Web
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Advertising On The Internet: How to Get Your Message Across on the Worldwide Web
Published by
Kogan Page Business Books, 2001
ISBN 10: 0749431237
ISBN 13: 9780749431235
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-033-01584
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