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Advertising On The Internet: How to Get Your Message Across on the Worldwide Web - Softcover

Armstrong, Steven

 
9780749431235: Advertising On The Internet: How to Get Your Message Across on the Worldwide Web

Synopsis

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.

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About the Author

Steven Armstrong is a senior lecturer and teaching fellow with the University of Sunderland Business School.

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