Strategic Thinking: The 9-Step Approach to Strategic Planning - Softcover

Wootten, Simon; Horne, Terry

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9780749432188: Strategic Thinking: The 9-Step Approach to Strategic Planning

Synopsis

""Strategic Thinking: A Practical Approach to Strategy"" takes the reader step by step through a strategic planning cycle. It poses penetrating questions about business strategy. By answering them and thinking through the important issues that they raise, the reader will be in a better position to give their organization a sense of direction and write a clear, focused strategic plan.

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About the Authors

Simon Wootten is an NHS Business Manager with Innovax (UK) Ltd.

Terry Horne is Course Director, MA in Strategic Change Management, Lancashire Business School.

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