Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations (Marketing in Action Series) - Softcover
Synopsis
The not-for-profit world is huge and continues to grow. The Charity Commission in Britain registers up to 50 new organizations each month. As a result, the environment in which nonprofits operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing.
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About the Author
Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.
Review
""Offers a breadth of simple advice for smaller charities. The ideas are concise, the jargon is limited, and the essential premise that every charity, regardless of size or sector, must grasp and deliver these core principles seems irrefutable."" -- Third Sector
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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations (Marketing in Action Series)
Published by
Kogan Page Business Books, 2001
ISBN 10: 0749432500
ISBN 13: 9780749432508
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Marketing for the Voluntary Sector: A Guide to Measuring Marketing Performance
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