Items related to Branding: A Practical Guide to Planning Your Strategy
What separates a brand from a mere product? In this updated and revised new edition of ""Branding: A practical guide to planning your strategy,"" Geoffrey Randall poses this question. Examining leading brands such as Coca-Cola and IBM, he argues that the difference lies in providing a perceived quality and an ability to respond to changes in consumer tastes. The book examines these issues and provides practical help and advice on planning and launching a brand. It analyses the impact of the global market on branding and discusses how new brands can be planned and launched. The Internet is also explored and its effects on existing and new brands are discussed. Further practical advice is also included such as how to: * Advertise and promote a brand * Launch brands in service businesses and in business-to-business markets * Make an impact on a global market * Conduct brand planning and create a successful corporate strategy * Assess the impact of e-commerce and the Internet on brands and branding
"synopsis" may belong to another edition of this title.
About the Author:
Geoffrey Randall is a leading marketing consultant with expertise in the supermarket industry. He is a graduate of the Harvard Business School's International Teachers Program. Together with Andrew Seth, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005).
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2000
- ISBN 10 0749432810
- ISBN 13 9780749432812
- BindingPaperback
- Edition number2
- Number of pages184
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Branding : A Practical Guide to Planning Your Strategy
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Branding: A Practical Guide to Planning Your Strategy
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BRANDING 2ND EDITION
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749432812
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Branding: A Practical Guide to Planning Your Strategy (2nd Edn)
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749432812. Seller Inventory # 7071523
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Branding: A Practical Guide to Planning Your Strategy
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Branding: A Practical Guide to Planning Your Strategy
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ISBN 10: 0749432810
ISBN 13: 9780749432812
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