Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as:
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?
"synopsis" may belong to another edition of this title.
Lindstrom is recognized as one of the world's primary online branding gurus. He developed some of Australia's, Asia's and Europe's most successful websites. He was co-founder of Europe's largest Internet company, BBDO Interactive (now Fremfab), in 1995, founder of Australia/Asia's largest Internet solution company, ZIVO, in 1997 and in 1999 International Chief Operating Officer for BTLookSmart.
"About this title" may belong to another edition of this title.
Shipping:
US$ 10.48
From United Kingdom to U.S.A.
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. A few small stains. A tan to the pages. Seller Inventory # wbb0023956685
Quantity: 1 available
Seller: Ammareal, Morangis, France
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Soiling on the side. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-863-043
Quantity: 1 available
Seller: Solr Books, Skokie, IL, U.S.A.
Condition: VeryGood. Pages are tanned, no markings within. Seller Inventory # 5D400000A8UB_ns
Quantity: 1 available
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Paperback. Condition: As New. Seller Inventory # 130425071
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 20-0749433132-G
Quantity: 1 available