Running a Public Relations Department (Public Relations in Practice Series)

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9780749434243: Running a Public Relations Department (Public Relations in Practice Series)

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.

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About the Author:

Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

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Mike Beard
Published by Kogan Page Ltd, United Kingdom (2001)
ISBN 10: 0749434244 ISBN 13: 9780749434243
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Book Description Kogan Page Ltd, United Kingdom, 2001. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on - Identifying the key areas and types of activity - Planning and establishing a long-term strategy - Managing budgets - Building up a team - Handling internal and external relationships - Involving outside consultancies This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved. Bookseller Inventory # AAV9780749434243

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Mike Beard
Published by Kogan Page Ltd, United Kingdom (2001)
ISBN 10: 0749434244 ISBN 13: 9780749434243
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Book Description Kogan Page Ltd, United Kingdom, 2001. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on - Identifying the key areas and types of activity - Planning and establishing a long-term strategy - Managing budgets - Building up a team - Handling internal and external relationships - Involving outside consultancies This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved. Bookseller Inventory # AAV9780749434243

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Book Description Kogan Page 3/1/2001, 2001. Paperback or Softback. Book Condition: New. Running a Public Relations Department. Book. Bookseller Inventory # BBS-9780749434243

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Book Description Kogan Page 2000-09, 2000. Book Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LSI-07005628

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Book Description Kogan Page, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780749434243_lsuk

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Book Description Kogan Page, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0749434244

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Book Description Kogan Page, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M0749434244

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Book Description Kogan Page. Paperback. Book Condition: New. Paperback. 160 pages. Dimensions: 9.0in. x 6.1in. x 0.6in.Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780749434243

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