Synopsis
For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.
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About the Author
Michael Morgan is the CEO of Herrmann International, a company specializing in creativity, innovation, and thinking in business. He is the author of Creating Workforce Innovation.
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Making Innovation Happen (Creating Success, 86)
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