Managing Activism: A Guide to Dealing with Activists and Pressure Groups (Public Relations in Practice Series) - Softcover
Synopsis
Activists and pressure groups can present a serious threat to organizations. An activist group intent on creating opposition can do untold damage to an organization`s reputation, sales, profits and share price. While this sort of action can be destructive, in many cases the motives of the activists are worthy. How can an organizer protect itself without creating a public relations nightmare? The author provides realistic solutions and covers important areas like:
•The dynamics of pressure groups
•Assigning responsibility
•Building relationships
•Media relations
•Handling emergencies
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About the Author
Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.
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Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice)
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Kogan Page, 2001
ISBN 10: 074943435X
ISBN 13: 9780749434359
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Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice)
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Kogan Page Business Books, 2001
ISBN 10: 074943435X
ISBN 13: 9780749434359
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Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups: A Guide to Dealing with Activists and Pressure Groups (PR In Practice)
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Paperback. Condition: Very Good. Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups: A Guide to Dealing with Activists and Pressure Groups (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749434359
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Managing Activism: A Practical Guide for Dealing with Activists and Pressure Groups: A Guide for Dealing with Activists and Pressure Groups (PR In Practice)
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Kogan Page Business Books, 2001
ISBN 10: 074943435X
ISBN 13: 9780749434359
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Managing Activism : A Guide to Dealing with Activists and Pressure Groups
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Managing Activism
Published by
Kogan Page Business Books, 2001
ISBN 10: 074943435X
ISBN 13: 9780749434359
Used
Softcover
Seller: Hamelyn, Madrid, M, Spain
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Condition: Bueno. : Managing Activism: A Guide to Dealing with Activists and Pressure Groups es una obra esencial para directivos y profesionales de las relaciones públicas. El libro ofrece una guía práctica sobre cómo las organizaciones pueden comprender las motivaciones de los activistas y gestionar eficazmente las relaciones con grupos de presión, protegiendo así su reputación, ventas y estabilidad operativa.Escrito por Denise Deegan y respaldado por el Institute of Public Relations, este texto analiza los métodos utilizados por los activistas y propone estrategias tanto defensivas como colaborativas. Es una lectura fundamental para cualquier organización, desde empresas hasta instituciones públicas, que busque navegar los desafíos que plantea el activismo moderno. EAN: 9780749434359 Tipo: Libros Categoría: Negocios y Economía Título: Managing Activism Autor: Denise Deegan Editorial: Kogan Page Idioma: en Páginas: 160 Formato: tapa blanda. Seller Inventory # Happ-2026-06-25-3f8bb9fb
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