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Creative Marketing Communications: A Practical Guide to Planning Skills and Techniques (Marketing in Action Series) - Softcover
Synopsis
Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:
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About the Author
Daniel L Yadin is a course director at the Chartered Institute of Marketing. He lectures widely and leads a team of creative specialists who write, design and produce campaigns and materials for all types of marketing activity.
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Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action)
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