Synopsis
This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.
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About the Authors
Following a successful career in media and industrial/commercial public relations, Dr. Sandra Oliver currently teaches and researches at Thames Valley University in London. She is founding editor of ""Corporate Communications"" journal and formerly served as chair of the International Public Relations Association.
Professor Anne Gregory is the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author of Public Relations in Practice in this series (also published by Kogan Page).
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Public Relations Strategy
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Public Relations Strategy (PR In Practice)
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Public Relations Strategy: A Guide to Corporate Communications Management (PR In Practice)
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Public Relations Strategy (Public Relations in Practice Series)
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Kogan Page Business Books, 2001
ISBN 10: 0749435410
ISBN 13: 9780749435417
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:0749435410. Seller Inventory # 8663852
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